JOHNNY ECHOLS: Nicely, it was good for a time period. As a result of they’d come from the folks classical music period, we have been the primary rock group. So it was a studying expertise for each of us. We had been supplied contracts with a number of a lot bigger firms – Columbia, MCA, and Capital – however Elektra was the one one which allowed us to personal the publishing, which principally is the place the lion share of the earnings comes from within the music enterprise. So them permitting us to have that, and we nonetheless personal the publishing, was main for us. That was principally the rationale we signed with an unknown small label, which Elektra was on the time

When Love was first began, I noticed that you simply recorded with Jimi Hendrix. Are you able to inform me about that?

Sure. Arthur Lee wrote a track referred to as “My Diary.” It was about an episode along with his girlfriend. Her mom discovered a diary, and compelled them to interrupt up. Anyway, Arthur wrote a track for Billy Revis at Revis Information and this girl who was assigned to Revis Information, Rosa Lee Brooks. She did the vocals on it. However Arthur wrote a tragic story about her mother discovering the diary and Jimi Hendrix performed on that. I feel that was one of many first one, not the primary, however one of many first information that he performed on. And that will have been someplace round 1964.

I had met Jimi enjoying on the California Membership. He was with the Isley Brothers, I consider, on the time, and he was auditioning to play with the O’Jays. I met him there and we bought to be associates. So Arthur Lee and him have been a lot, a lot nearer over time. We did hang around collectively and on the time I used to be not impressed with Jimi, simply to say the least. He was type of a journeyman guitar participant, but it surely was nothing spectacular. After which, about two years later, some associates instructed us there’s this man, as a result of I knew him as Jimi James, named Jimi Hendrix and we must always go to the Whiskey and catch him.

So we went down and Arthur mentioned, “Hey, that’s the dude that performed on our report.” I mentioned, “Wow, yeah, it’s.” He seemed solely totally different. He was dressed completely totally different. Earlier than, he used to put on these fits with the actual skinny ties and actual tight pants and boots. And now he was dressed completely far out and he simply performed superb. The transformation in him, from that man that I noticed enjoying on the California Membership to being Jimi Hendrix, was simply phenomenal. I nonetheless, to today, don’t perceive how he went from the place he was to the place he ended up in such a brief time period.

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