Gilbert Guillermo (leftmost) with brother Raul and mom Francisca Austria Guillermo. Photograph courtesy of Chuck Escasa, screengrabbed from his documentary ‘Jingle Lang Ang Pahina’

MANILA — Tributes proceed to pour in for Jingle Journal founder Gilbert Guillermo, who died at 74 on Tuesday, July 21. 

Although the reason for his demise was not disclosed, his youthful brother Eric informed ABS-CBN Information Gilbert had been affected by many sicknesses and for years, had been taking a great deal of medicines. 

To many, Gilbert was greater than the writer and founding editor in chief of what many thought-about “the bible of the Filipino youth” within the 1970s and the subsequent twenty years. 

With Jingle Journal, he nurtured literary journalism each in English and Filipino, and inspired progressive writings and artworks in the course of the Martial Regulation years. In some unspecified time in the future, they needed to rename the journal “Twinkle” with a purpose to appease the Marcos dictatorship and keep away from shutdown. 

It occurred at some point when the editorial workers members obtained invites from Camp Crame to clarify why their articles have been subversive and why they have been publishing protest songs. “Noong mag-Martial Regulation, pinasara lahat ng radio, TV, newspapers and magazines. We have been solely allowed by Crame to reopen offered we alter our title. Thus, ‘Twinkle’ was born pero mga 5 or 6 points later, balik na uli sa Jingle,” Eric recalled. 

Then teenaged contributing author Eric Gamalinda wrote: “A while within the late 1970s, the journalist Chelo Banal wrote that Jingle Journal was the one publication courageous sufficient to talk up towards the army dictatorship. Up till then I believed we have been simply being ourselves and having a very good time, however once you’re one thing like 18 or 19 it actually felt good to know a journalist you admired took you severely.”

Many thought-about the 1970s as the primary golden age of Pinoy rock, giving beginning to the founding fathers just like the Juan Dela Cruz band, Maria Cafra, Sampaguita, Anak Bayan, Florante, Freddie Aguilar, and much more. On the time, Jingle was the petri dish of music journalism within the Philippines.

Gilbert Guillermo, with former Jingle workers member Romy Buen, in a uncommon photograph throughout his retirement years. Photograph courtesy of Romy Buen

From a rented bungalow in San Juan Metropolis simply beside the Guillermos’ residence, they moved to 2 house workplaces in Cubao. First was on Annapolis Avenue and second on P. Tuazon Avenue, the place they stayed till the corporate folded up in 1997. Paradoxically, it was within the 1990s when the Eraserheads, Rivermaya, Wolfgang, Colour It Crimson and different bands proceed to dominate the last decade that many take into account the second golden age of Pinoy rock. Jingle served as the one chronicler of the occasions that linked these many years. 

Eric, who was music editor of the journal, in an earlier interview, blamed “the onslaught of Karaoke” for the journal’s demise, as folks misplaced curiosity in taking part in guitars.

In his retirement years, Gilbert had been often called a recluse. “Sure, hermitanyo. He was the kind who stored to himself,” Eric informed ABS-CBN Information. Even when Gilbert was nonetheless operating the corporate, there have been only some occasions when workers members would see him. He’d desire working alone in his workplace or staying house. “Padalaw-dalaw na lang siya sa workplace and hindi rin nagtatagal,” Eric added. 

“He had a serious surgical procedure, medyo nag-iba na ang timplada kaya naging recluse siya. He was grooming me to succeed him as editor in chief and the one to run the corporate however I obtained hitched. That’s why he gave Ces (Rodriguez) the EIC job,” Eric mentioned. On the time, Jingle Journal additionally gave beginning to different magazines beneath the Jingle Clan Publications and the workload was an excessive amount of. 

“We had Better of Jingle sequence that got here out twice per week. We had weekly magazines like Jingle Keys for piano and keyboard gamers, Jingle Further Scorching for film followers, Champ for sports activities followers and Sensation for leisure celeb followers who liked intrigues, all prime sellers,” Eric mentioned. 

This home advert names all magazines beneath the Jingle Clan Publications. The Jingle chord ebook was so profitable, it gave beginning to to different titles. Picture courtesy of Eric Guillermo

After closing store, although they proceed to publish particular collector’s merchandise editions just like the in-demand The Beatles chord ebook, Jingle was by no means the identical. There have been no extra album and live performance opinions, characteristic tales written by the likes of Lav Diaz, Eric Gamalinda, Ricky de Ungria, Joey Ayala, gonzo journalists Eric Caruncho, Juaniyo Arcellana, Manny Espinola, Pocholo Concepcion, James Saspa, Ricky Torre, Tony Maghirang, Manny Pagsuyuin, Ces Rodriguez, Penny Azarcon-dela Cruz, Bernie Bagaman, Edilberto “Bert” Sulat Jr., Edwin Aguilar, Orlando “Jing” Garcia, Edwin Sallan, Ana Leah Sarabia-De Leon, Louie Aseoche, Joey Ablaza, and the surreal editorial cartoons and earlier pen-and-ink artworks of Benjie Lontoc, Romy Buen, DengCoy Miel, Ludwig Ilio and Rox Lee. Amongst those that handed on have been Butch Maniego, photographer Didits Gonzales and visible artist Dante Perez. 

As nicely all know, Diaz turned an internationally acclaimed auteur. Gamalinda turned a New York-based novelist, poet and essayist. De Ungria, poet and professor, turned chancellor of College of the Philippines Mindanao. Others turned DJs, album producers, band managers and plenty of proceed to write down, edit and draw for newspapers, magazines, information web sites right here and overseas. 

‘Ate Man’ on the maiden subject

The journal’s maiden subject got here out in October 1970. It was quite a tragic yr for music followers. Earlier that yr the most well-liked band on the earth, The Beatles, introduced its breakup. 

That yr, the concept of popping out with the journal began when Eric was attempting to discover ways to play the guitar. He was in highschool and he requested his oldest brother Gilbert, who was then finding out at Far Japanese College, to purchase him chord books. The primary FEU campus in Sampaloc, Manila, then and now, has at all times been surrounded by bookstores and stalls, promoting their items at cut price costs. 

When Eric was attempting these chord books, he seen they have been filled with flawed chords. He recalled: “I introduced it up with Kuya Gilbert whereas strumming the guitar and buzzing the zeroed in music.” They thought, why not publish their very own chord books. Gilbert borrowed the capital from her mom, who needed to mortgage from financial institution utilizing a household property within the province as collateral. Gilbert requested some colleagues within the FEU Advocate, the official campus publication, for assist. 

The official Jingle mascot of the urinating cherub was executed by artist Emil Davocol, who was Gilbert’s co-staff member in The Advocate. 

“He was very lively at school actions. He was even a part of the debating crew that gained inter-university competitions,” Eric recalled. 

The maiden subject of Jingle Journal had Nora Aunor on the quilt however because of some protests, they needed to exchange her with Paul McCartney for the second printing. Photograph from Allen Mercado’s assortment

In his weblog titled “The lolo nonetheless rocks,” Eric recalled he was in fourth yr highschool in Jose Rizal School (now College) when the primary subject got here out. It had Nora Aunor on the quilt and had three reprints. Eric mentioned, “I’m actually at a loss as to why my Kuya selected Ate Man for our launching cowl — have to be the enterprise acumen of my brother.”

“Umabot ng 100,000 copies offered, kasi each reprints mga 30,000 copies agad, which was uncommon on the time. Umabot kami ng halos 5 reprinting,” he added. 

Although their very first subject had Aunor on the quilt, there have been protests from newsstand homeowners. 

“Kasi daw baduy. Even our members of the family vehemently protested, so the succeeding reprints had Paul M. (McCartney) holding a guitar on the quilt. Para wala na lang magrereklamo. Kuya Gilbert gave in,” Eric mentioned. The primary printing that had 30,000 copies offered had Aunor however the subsequent reprinting had McCartney. “Evidently, ‘Ate Man’ modified our lives without end!”

In the course of the first yr of publishing, they have been in a position to pay the mortgage within the financial institution. 

Tributes from Jingle alumni

Of their social media accounts, former editors, writers, artists and musicians who have been a part of the journal wrote concerning the legacy left by Gilbert, his siblings and the journal.

Visible artist Rox Lee recounted the final time he noticed Gilbert in 2019. 

“Thanks for the music and for adopting me within the late ‘70s. Once we visited you a yr in the past, I noticed my ‘Lotus Lagoon’ portray hanging in your wall and that impressed me to color extra. Matiwasay na paglalakbay, Sir Gilbert….”

Sallan wrote: “For a lot of child boomers, Martial Regulation infants and even Gen X’ers, Jingle was the definitive supply of lyrics and guitar chords. If just for that and that alone, Gilbert’s legacy was already safe.

“However there was much more to Jingle than simply lyrics and chords. By means of his journal, Gilbert additionally nurtured a number of generations of writers and artists and within the course of, both outlined music journalism on this nation or on the very least set the edgy tone for it.

“I used to be nonetheless in faculty once I started my three-year stint in Jingle as contributing author and later as contributing editor from 1983 to 1986. Throughout this era, I had the pleasure of assembly Gilbert solely as soon as. However like a lot of those that wrote, illustrated or labored at Jingle in any capability, I really feel like I owe him a debt of gratitude.

“As a reader and fan of the journal he began, Gilbert modified the best way I listened to music and for higher or for worse, the best way I considered many different issues in life. As a author, Gilbert’s journal began me on my eventual chosen path. He opened many doorways not just for me but additionally for a lot of others. What he in the end gave us was a present that in additional methods than one, by no means actually stopped giving.

“Relaxation nicely, Boss. You at the moment are within the firm of angels, together with the one you your self created.”

Current get-together of Jingle males. Eric Guillermo (second from left) with Jingle former cartoonist-artists DengCoy Miel (center holding a plastic cup of beer) and Rox Lee. Photograph courtesty of Eric Guillermo

Concepcion, in his article for the Philippine Every day Inquirer, wrote: “Within the Martial Regulation years, Jingle was the bible of hundreds of Filipino youth, who, apart from studying the guitar chords to pop and rock hits and classics, have been engrossed by its different contents: characteristic tales on the most well liked up to date Pinoy musicians, reprints of articles from Rolling Stone and Cream, essays, poetry, fiction, letters of readers, jokes, cartoons, artwork, and file opinions.”

Jun Latonio, one in all Eric’s closest buddies since faculty who witnessed Jingle’s progress, mentioned, “Jingle Clan Publications was an easygoing cool area of interest for deviants (sure all of them and I) the place everyone found their latent skills by means of constructive criticism from co-consenting adults (and sure all main deviants with any streak of ambition of their bones).”

He added that since Jingle will flip 50 this yr, there have been plans of arising with a espresso desk ebook. “ A yearly Jingle Artwork Honest for all of the artists, illustrators and painters who ever drew something for the magazine and a serious live performance to characteristic any and all of the artists and their bands who ever etched out a profession from the FREE write ups of the well-known chord ebook journal.”

“Thanks Gilbert and the Guillermo siblings for being the voice and companion to the youth in the course of the martial legislation years. For many people, you made our lives and our puberty that rather more colourful,” Latonio added.

However as a result of pandemic, Eric mentioned these plans at the moment are on maintain. 

Earlier tributes in movie, music

Within the period of social media and music streaming, the youthful technology took over in reminding their contemporaries concerning the legacy of the journal. 

Musician-poet-journalist Lourd De Veyra at all times talked about Diaz’s story on John Lennon’s assassination titled “Isang Putang-inang Umaga,” as one of many influential gonzo items etched in his reminiscence. The problem got here out in the course of the week of Lennon’s wake. Years later in De Veyra’s radio present, Diaz recounted a memorable incident in these years he was with Jingle. 

One of many many iconoclast featured articles in Filipino from an earlier subject of Jingle Journal. Picture courtesy of Joey Salgado

Practically a decade later after it folded up, Jingle Journal was re-introduced to the youthful technology when Sandwich launched one in all its greatest hits, “Betamax” in 2008. Written by Raymund Marasigan, the music pays tribute to his music heroes from the 1970s to 1980s. 

The final 4 traces within the refrain go: “Sa Jingle Journal, natutong mag-gitara, sinipra ang mga kanta sa cassette at plaka.”

On the again story of those now-immortal traces from “Betamax,” Marasigan expounded by way of Eric’s weblog on December 30, 2018. 

Marasigan wrote: “I grew up in Candelaria, in a little bit city in Quezon province, a number of hours away from Manila. I found Jingle journal in my early teenagers from older cousins. At first, it was simply to be taught the lyrics of my favourite tunes, then afterward to be taught the chords. A bit later, I learn the opinions and based mostly my music/LP shopping for (with my restricted highschool funds) if it was a finest or worst ranking. I requested my mother to recurrently purchase the journal from the neighboring cities of San Pablo and Lucena.

“One time, a problem was so late, I even requested my mother to take me to their Cubao office. I used to be stunned how small it was. After all, nobody minded me. I by no means did find that rattling subject.

“Once I went to school in UP, I discovered new (lifelong) buddies (and bandmates) in Kalayaan freshmen dorm by hanging out and singing tunes with a guitar and a conveyable keyboard with our previous, worn out copies of Jingle.

“My unknown faculty band found Membership Dredd and Crimson Rocks by looking for addresses within the journal. (We have been a bit late for Katrina’s.) In Dredd, we met most of our heroes we solely examine within the journal. Ultimately, the journal folded up however the music and affect stay on.”

In 2012, one other Jingle fan, indie filmmaker Chuck Escasa produced and directed a documentary titled “Jingle Lang Ang Pahina,” a pun on the Filipino expression, “jingle lang ang pahinga,” a unfastened translation of the a lot wanted “consolation room break.”

On this uncommon documentary, Escasa was in a position to characteristic Gilbert, his brothers Raul, Eric and spouse Nerissa, together with the writers, artists and a few musicians talked about. Eric mentioned Gilbert didn’t conform to be filmed so Escasa had the audio recording of their one and solely encounter. For this, Escasa used the photographs he took of Gilbert’s backyard and choose parts of his home. 

(By the way, as tribute to Gilbert, Escasa is making the documentary obtainable on Vimeo at no cost, till July 23.)

On Gilbert’s legacy, Lav Diaz’s interview within the center a part of the documentary summed all of it up: “Nabura na talaga sa mapa (ang Jingle workplace). Ni walang landmark na: ‘Jingle was right here, Gilbert was right here,’ o di ba? Landmark na bato lang dun. Sa ibang bansa ganun eh. Sa Germany nga lahat na dinaanan ni Rizal could marker eh.”

Diaz is referring to the P. Tuazon workplace. Eric informed ABS-CBN Information the precise deal with: “158 nook seventh Avenue in entrance of Bahay na Puti of the Aranetas. Excessive rise constructing na ngayon owned by a Chinese language businessman. Bale for workplace area rental na.”

Diaz added: “Ang hina natin sa cultural perspective. ‘Yung examination ng previous halos zero. The youngsters ngayon… p**a hindi nila kilala si Ninoy, si Rizal, Bonifacio, Lean Alejandro. Maliliit na kwento lang ang alam nila. ‘Yung amoy nun pagbukas mo, ‘yung nakabalot na cellophane. 

“Yung amoy pa lang ng Jingle journal parang could transcendence. Parang ‘pag nanood ka ng movie, paglabas mo ng sinehan could iba ka nang pananaw, iba ka nag tao. The identical with Jingle, everytime na nabasa mo, nagbabago ka. Binabago ka nya, pinapalaya ka nya.”

Gilbert Guillermo,. Jingle, Jingle Chordbook Journal, popular culture, music, tribute, obituary

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