• YouTuber and former Vine star Scotty Sire is releasing two new singles in a single week. 
  • “I by no means would have in one million years thought that I might be making music,” Sire informed Insider in a cellphone interview. 
  • His path follows comparable strikes from YouTubers like Tana Mongeau and Troye Sivan who additionally leveraged their giant followings in bids for popular culture success. 
  • Go to Insider’s homepage for extra tales.

On Scotty Sire’s newest single “Samurai,” which debuted April 22, the Vine star turned YouTuber turned musician appears to have some beef. 

“If I do not such as you and it go away,” Sire raps over a catchy beat with EDM and hip hop influences. “Sure, your mere existence is a disgrace. I used to be smiling once I awoke however you wiped it off my face.” 

One other new single, “Males Are Trash,” which was launched days earlier on April 20, is a pop dance monitor with lyrics which might be simply as assured. “I will be a foul boy who’s at all times good to his lady,” Sire sings on the tune’s chorus. 

The artist’s youthful self could be stunned. As a shy child, a future with tens of millions of social media followers, two albums, and two nationwide live performance excursions was removed from seen. “I by no means would have in one million years thought that I might be making music,” Sire informed Insider over the cellphone. 

The 28-year-old’s path to creating authentic music has been untraditional and largely as a consequence of his enormous success as a social media persona. “I do know that I owe the individuals who comply with me so much, as a result of they’re those which might be listening to the music,” he mentioned. “It isn’t at all times essentially as a result of it is good music, nevertheless it’s as a result of they like the opposite issues that I am doing on the web.” 

 

Sire was one of many extra prolific creators on the now-defunct video platform Vine, founding the so-called “Vlog Squad” with David Dobrik, Zane Hijazi, Heath Hussar, Toddy Smith, and others. When the app shut down on the finish of 2016, Sire efficiently moved his viewers to YouTube, the place he now has 2.97 million followers. 

He additionally has greater than three million Instagram followers and two million TikTok followers, and is utilizing the short-form video app to unfold his music, too. With dancer-influencer Mariah Amato, he made a dance to go together with “Samurai,” a latest pattern artists have efficiently used to increase the recognition and attain of their music.

His YouTube movies are principally vlog-style and comedic movies, and he usually collaborates along with his pals from the Vlog Squad. “I really like being concerned within the Vlog Squad, and being part of my group of pals as a result of everybody’s nice,” Sire mentioned.

Sire wasn’t a child who grew up watching YouTube movies, and now, he principally simply watches Dobrik’s well-known vlogs. Nonetheless, if he might collaborate with anybody on the platform, he mentioned it will be Shane Dawson, who’s pivoted from sketch comedy to conspiracy principle shorts to documentaries to make-up movies. 

 

Rising up in Newport Seaside, California, Sire was a “tremendous shy child,” he mentioned. However he discovered solace and inspiration in comedic performers like Jim Carrey. “I bear in mind studying one thing about Jim Carrey being a very a shy child, and so he was sort of an idol for me as a result of he was such an awesome actor,” Sire mentioned. “And I used to be like, ‘nicely, if he was actually shy however he can do that on digicam and be so humorous, then possibly I can try this, too.’ And so that is what I attempted to do.” 

“I did at all times wish to do one thing entertainment-wise. I bear in mind once I was youthful I [thought], ‘possibly I will be an actor once I’m older.’ However I used to be additionally a brilliant, tremendous shy child, nevertheless it’s enjoyable to play up a task on display as a result of I am so mellow in-person.” 

He is actually discovered his outlet for leisure on YouTube, Instagram, TikTok, and along with his music, however Sire mentioned he is not dashing to make any movies simply but. “I might exit and audition for one thing if it felt like a great match for me, however I would not actually exit of my approach,” he mentioned. 

Sire had by no means tried his hand at music till a pal invited him over to file a tune a number of years in the past, and Sire stunned him with having a great voice. “It simply sort of occurred,” he mentioned. 

He independently launched his first album, “Destroy Your Celebration,” in 2018, and his second album, “What’s Going On,” in 2019. Sire credit bands like 21 Pilots, Blink 182, and Panic! on the Disco for uplifting his personal music, although he mentioned he likes to do his personal factor and never stick to 1 type. “I simply actually like the liberty to make no matter I would like, which is what’s enjoyable about being an unbiased artist,” he mentioned, including that he co-writes all of his songs along with his producing companions. 

Just lately, Sire says he is felt like extra of a musician than a YouTuber, regardless of having discovered most of his followers on the platform. “I really like YouTube and I really like creating content material, and that is what I believe the those who comply with me actually wish to see. However, I’ve extra enjoyable with music, and I am extra keen about singing than I’m to make a brand new YouTube video,” he mentioned. Nonetheless, Sire mentioned he would not simply stroll away from his YouTube profession.

“I might by no means cease filming with different folks or making my very own movies as nicely as a result of I additionally actually get pleasure from that,” he mentioned. “And I similar to doing no matter I get pleasure from. I am lucky sufficient to have the ability to do each issues.” 

 

Sire’s path in the direction of music follows comparable strikes from YouTubers like Tana Mongeau, KSI, Elijah Daniel, and Troye Sivan who all leveraged their giant followings in bids for popular culture success. And Ava Louise, the influencer who went viral for licking an airplane bathroom seat through the coronavirus pandemic, has mentioned she solely took to TikTok to advertise her new music. The tactic appeared to work, as her tune “Skinny Legend Anthem” has amassed 1.5 million Spotify listeners. 

Whereas Mongeau, who additionally launched new music this week, stays a preferred social media star, Sivan has reworked right into a popular culture icon. 

Although Sire may get pleasure from making music greater than YouTube movies, he mentioned he isn’t planning on shifting in the direction of music full-time. “I do not assume that I might ever simply depart it,” he mentioned of YouTube. “And if I did, I believe I might be disillusioned in myself for giving up on what I used to be doing earlier than that made folks happier.” 

However Sire mentioned he believes the facility of social media has evened the enjoying discipline for extra singers to independently launch their music. “I believe that historically it was like, you might be a very, actually nice singer, and also you’d go in someplace and also you’d need to be chosen to get songs made for you,” Sire mentioned. Now, because of social media, he mentioned that “anybody has an opportunity within the trade to do one thing with music.” 





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