Jessie Reyez by no means as soon as bumped into Gloria Estefan whereas bartending on the Estefan-owned Bongos Cuban Cafe areas in South Florida. The celebrities simply by no means aligned for the then-aspiring musician, but it surely wasn’t for lack of effort on Reyez’s half.
Born in Toronto to Colombian dad and mom, Reyez is a hustler. The 28-year-old Grammy-nominated R&B singer, recognized for her breakthrough single “Figures” and high-profile collaborations with Eminem, Sam Smith, and Karol G, admits she gave free pictures to DJs in the event that they performed her songs. And lengthy earlier than she collaborated with Calvin Harris on “Onerous to Love,” she shamelessly snuck on stage throughout one of many Scottish producer’s reveals to hand him her demo.
So if she could not personally hand her music to Estefan, then she’d discover somebody who might.
“I informed my [Bongos] supervisor, ‘Should you occur to place my CD in her palms, I will not be mad,'” Reyez says over the cellphone. “I used to be attempting to make it occur.”
Reyez is a agency believer in future. Though she spent almost three years in South Florida busking on Miami Seashore and singing at open-mike nights (and never singing for Estefan), Reyez was exactly the place she wanted to be. A psychic informed her so, in so many phrases.
Across the finish of the aughts, Reyez was working at a health club in Toronto. No person at work knew about her musical aspirations. She was so shy about it that she’d solely sing in entrance of family and friends in the event that they agreed to shut their eyes.
At some point at work, a shopper requested out of the blue if Reyez was “inventive.” When she nodded, the girl informed her she wanted to go away Toronto or she’d by no means dwell as much as her potential. The girl turned out to be an animal psychic, however she felt such a powerful reference to Reyez that she simply needed to share.
The odd encounter caught with Reyez. (How might it not?) So when her dad and mom determined to maneuver to Fort Lauderdale after receiving a visa they’d been ready on for 16 years, she jumped on the alternative to satisfy her inventive future.
“I used to be like, ‘Fuck it. I will go,'” Reyez says.
Upon arriving, Reyez tried touchdown a job as a bottle server at Copacabana. They’d no openings for servers however requested whether or not she had bartending expertise. Reyez stated she did.
“I lied,” Reyez admits. “However I used to be like, ‘Fuck it. I am going to determine it out as I am going.’ And I figured it out. That was my first job [in South Florida]. It was the place I discovered tips on how to swim.”
Ultimately, she left that gig for Bongos, the place they requested if she might dance. She did not must lie this time. The cash was higher, however she wasn’t seeking to keep within the nightlife business for lengthy. As she admitted to Noisey, Miami’s nightlife scene was a “black gap” that had her neglecting her actual ardour: music.
Reyez appeared into auditioning for the Remix Challenge, an arts academy based mostly in Toronto and requested her supervisor for the weekend off.
“He understood and was like, ‘Go get it,'” Reyez says. “I used to be fortunate. I ended up working with people who find themselves lifelong associates.”
The academy admitted her to its recording-arts program, and Reyez by no means appeared again. In 2017, she launched her debut EP, Kiddo, and the next 12 months, her second EP, Being Human in Public, scored a Grammy nomination for Greatest City Up to date Album. The music was uncooked and emotional — or as she usually places it: “I sing unhappy songs.”
That success had led her to announce a tour that was imagined to kick off on Might 23 after her scheduled efficiency at Coachella, and was to have included a June 5 cease on the Wastco Middle on the College of Miami campus. However the coronavirus put an finish to all that.
Reyez says she thought-about suspending the discharge of her debut studio album however modified her thoughts after polling followers on social media. Earlier than Love Got here to Kill Us was launched on March 27, as deliberate. The album contains her third collaboration with Eminem, “Coffin,” which she carried out from her dad and mom’ lavatory on Jimmy Kimmel Dwell in early April. (Her dad and mom are actually snowbirds who cut up time between Toronto and South Florida.) The album reached quantity 13 on the Billboard 200.
“I used to be positively apprehensive as a result of the album has a lot to do with mortality and is a catalyst to consider mortality,” Reyez says. “The way in which I used to be raised, it was a subject you possibly can discuss with out feeling dangerous. My mother would say she was going to go to the grocery retailer ‘if God allowed.’ That humbled me and confirmed me how fragile life is. I used to be scared to place out an album in these apocalyptic-ass occasions and did not wish to be insensitive. I requested individuals on Instagram, and I believe 97 p.c needed me to drop the album. I used to be like, ‘Fuck it. I am going to do it.’ And I am joyful I did.”
Reyez did get to carry out in Miami again in March, opening for Billie Eilish on the American Airways Area. That tour was halted after three dates when social-distancing tips have been enacted.
“Actually, it was insane,” Reyez says. “Opening for Billie is such a present, but it surely’s scary being a gap act. I am used to strolling out and having individuals embrace me, however the majority of the individuals in that [arena] had possibly heard one track. I used to be nervous, so it caught me unexpectedly how I used to be embraced. It was wild.”