The occasions of Ventura Centrale and Ventura Future cease completely

15/05/2020 – After 10 profitable editions and whereas absolutely ready for the 11th version of Ventura Initiatives throughout Milan Design Week 2020, Ventura Initiatives is now not possible. Each Ventura Centrale and Ventura Future needed to be cancelled because of the international COVID-19 outbreak. Sadly, these cancellations have had a large and irreversible impression on the corporate.

Margriet Vollenberg, founder and artwork director of Ventura Initiatives, sadly needed to make the unimaginable and heartbreaking determination to cease all Ventura Initiatives actions, leaving a large hole in the whole design world. Which means after many profitable editions the Ventura Initiatives occasions, organised by Organisation in Design, will now not be on present throughout Milan Design Week and different worldwide design occasions sooner or later.


It’s with nice sorrow that I’ve needed to witness how the corona disaster has hit the whole world and occasion and design business, and thus my firm. I spent many sleepless nights worrying about whether or not and the way I might save or remodel my firm to regulate to a brand new regular to nonetheless have the ability to serve the design world and allow the expertise as now we have at all times executed. It’s subsequently with nice ache in my coronary heart that I got here to the conclusion that it’s now not possible to construct my dream, and subsequently the desires of many designers and design studios. The present circumstances go away me no different selection however to finish Ventura Initiatives,” says Margriet Vollenberg.


For twenty-one years Vollenberg took a job as an organiser, coordinator, and matchmaker throughout Milan Design Week and over the previous eleven years, as artwork director of Ventura Initiatives, she targeted on giving a discussion board for worldwide creatives launching their tasks. With the assist of two devoted groups within the Netherlands and Italy, Ventura Initiatives exhibitors have been provided steerage and promotion to offer them the eye and publicity they deserved.


Vollenberg continues: “Over the previous couple of days my crew and I’ve personally referred to as particular person designers, relations and exhibitors of Ventura Initiatives. It was one of the crucial troublesome duties now we have ever needed to accomplish as a crew. It was deeply sorrowing in addition to heartwarming to speak to all our trusted associates and design lovers. For now, I look again with super delight and gratitude on what my crew and I’ve been capable of accomplish within the worldwide design world. With greater than 7000 exhibitors, now we have offered numerous ground-breaking and unimaginable options to the world. We sincerely hope that the energised environment of worldwide design occasions will return quickly. Greater than ever, to deal with this disaster and the aftermath the world is in want of the creativity, playfulness and ingenuity that design can supply.”


On 29 April Ventura Initiatives participated in Digital Design Competition by presenting the work of over 80 worldwide designers, faculties and types which have been purported to be in Milan with us this 12 months.


Internationally famend designer Maarten Baas says: “From scratch, Ventura Initiatives created one thing distinctive and was capable of renew and broaden their idea in the course of the years. Many designers, together with myself, have been given and seized alternatives to indicate themselves via Ventura Initiatives. They gave color to Milan Design Week and guests knew they may count on one thing good. I used to be shocked when Margriet referred to as me and instructed me in regards to the information. With the lack of Ventura Initiatives, an excellent catalyst has been misplaced.”


Ventura Initiatives not solely labored with worldwide designers and types for years – it additionally helped a lot of them launch their careers.


One other voice is Satoshi Yoshiizumi, consultant of Japanese design collective TAKT PROJECT: “We’re very stunned and saddened by this sudden and unhappy announcement. TAKT PROJECT has participated in Ventura Initiatives a complete of 4 occasions to this point, however the solo exhibition at Ventura Centrale in 2019 was significantly memorable. I believe it was among the best alternatives of Milan Design Week, an important place for an unbiased design studio like us, and some extent of contact between guests from all around the world, particularly for works which are experimental and open to the way forward for design.Thanks very a lot, Ventura Initiatives!


Italian designer Luca Nichetto shares: “I bear in mind the day I met Margriet in Venice, and it was instantly clear to me that she had a definite imaginative and prescient on how Ventura Initiatives might assist designers and types, making a platform to assist their concepts. Just a few years later I took half within the first version of Ventura Centrale. All of us had a pioneering spirit, nice ardour and curiosity. Now I can solely thank Ventura Initiatives, for all it has executed for our neighborhood. However above all I wish to thank them for giving me an excellent alternative for skilled development.”

Raytrace by Cosentino @ Ventura Centrale, 2019

Raytrace by Cosentino @ Ventura Centrale, 2019

Raytrace by Cosentino @ Ventura Centrale, 2019

Raytrace by Cosentino @ Ventura Centrale, 2019

Bodies in Motion @ Ventura Centrale, 2019

Our bodies in Movement @ Ventura Centrale, 2019

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