“Icy, ornate synth pop” – Billboard
“An uplifting antidote to a foul week” – The FADER
“manages to make such intimate and fragile lyrics sound grand and majestic” – V Journal
“good, melancholic music whose sweetness opens it as much as pop and indie leanings” – EARMILK
“An attractive, magnificent iceberg” – The Line Of Finest Match
“Shimmering, atmospheric electro-pop” – Popdust
“powerful-yet-delicate” – UPROXX
“mild and epic.” – Ladygunn

Right this moment, Swedish artist and actress Frida Sundemo has launched her gorgeous new EP, Sounds In My Head. Hearken to the total EP in all places right here, out now through Cosmos Music.

A cohesive assortment of daring synth-pop tracks relating themes of longing, worry, guilt, love and unhappiness, Frida’s method to music and songwriting has turn out to be much less studio-focused and extra inner over the previous yr as she’s been learning in medical faculty and even hung out this spring serving to the COVID-19 effort in Sweden. As Frida describes, “Sounds In My Head is about simply that. Concepts and emotions within me translated into music.”

Alongside the EP comes new focus observe “Spine,” an emotive, mid-tempo music exploring “that feeling when it abruptly hits you that you simply damage somebody you like. That combined feeling of guilt, remorse and countless love.” Rounding out the EP is “Backlashing,” which Frida says is about “failing time after time and fooling your self that you simply’ll succeed subsequent time. I suppose that naivety is the rationale you’re in a position to decide your self up and take a look at once more. It’s unhappy and delightful on the identical time.”

Earlier single “Something” was launched this March, an anthem of hope and resilience which Popdust known as, “Shimmering, atmospheric electro-pop.” This adopted late 2019 singles “Nothing Can Harm Me” and “Gazelles,” songs which spotlight Frida’s sonic vary, with “Nothing Can Harm Me” showcasing a driving electro-pop beat set in opposition to soothing undertones, whereas “Gazelles” is a gentle but {powerful} ballad about being “overwhelmed by the great thing about the unknown.”

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Sounds In My Head marks Sundemo’s return to music since her 2017 debut worldwide album, Flashbacks & Futures, which was met with vital reward. Billboard proclaimed it highlighted Sundemo’s “penchant for icy, ornate synth pop,” while EARMILK coined Sundemo an ‘Artist to Watch,’ describing her music as “expansive, but intimate, compositions.” V Journal known as her music “Gold” a “cinematic piece of swirling synths.” Impressed by the liberty and great thing about area, Sundemo described the album to Billboard as “‘cinematic digital pop’ the place massive epic soundscapes meet tiny fragile components.”

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