Swizz Beatz and Timbaland have been praised for giving lots of people a a lot wanted diversion from COVID-19 with “Verzuz,” the web competitors between artists they began earlier this yr. However the pat on the again they acquired shortly became condemnation after dancehall legends Beenie Man and Bounty Killer, who participated in some of the talked about showdowns, have been left off a newly launched Billboard cowl.
Folks gave numerous the explanation why they consider Beenie and Bounty being excluded from the quilt is nothing in need of an injustice.
For one, each artists have lengthy reached iconic standing within the Caribbean and different components of the world. They’ve additionally been credited with dramatically bettering the “Verzuz” format with their very own battle, which came about on Might 23. Many name that exact “Verzuz” competitors one of the best but.
Swizz shared the brand new Billboard cowl to his Instagram web page, Monday, Aug. 10, which reveals him and Timbaland in entrance of varied “Verzuz” contributors, together with Jill Scott, Erykah Badu, Snoop Dogg, DMX, John Legend, Babyface and Teddy Riley.
Others who have been in battles, like RZA and DJ Premier, weren’t on the quilt, however most had an issue with Beenie and Bounty being left off.
“A complete journal with no Beenie Man or Bounty Killer, when it was one of the best Verzuz up to now… speaks volumes,” somebody wrote beneath Swizz’s put up.
“Unhappy that @billboard left @kingbeenieman @grunggaadzilla … present some respect to 2 of the ppl that had your complete world tuned in,” one other particular person commented.
That particular person referenced the over 3.2 million views of Beenie and Bounty’s “Verzuz” battle, which drew extra eyes than different a lot anticipated showdowns.
To check, the battle between rappers 2 Chainz and Rick Ross, which came about on Aug. 6, had just a little over 1 million whole viewers, in accordance to numbers launched on the Verzuz Instagram web page, whereas Snoop Dogg and DMX had 2 million whole viewers when the squared off on July 22.
Beenie Man and Bounty Killer, who’ve a historical past of placing on sound clashes onstage, modified the format of “Verzuz” by showing in the identical location to battle one another whereas performing.
Earlier than that, artists merely performed their songs from particular person places, with out performing, typically simply sitting in entrance a pc. Undoubtedly, Beenie and Bounty made the battles extra participating and gave followers much more to get pleasure from.
Swizz ultimately responded to the backlash, explaining to at least one person who Beenie and Bounty acquired full-page write-ups in Billboard. However others stated something in addition to putting them on the quilt is disrespectful.
One particular person specifically who despatched a message to Swizz Beatz was Grammy-winning dancehall and reggae producer Walshy Hearth.
“Entrance web page with no @kingbeenieman and @grunggaadzilla,” wrote Hearth within the feedback.
In all probability recognizing the outcry, Swizz posted one other Billboard cowl that honored “Verzuz,” which confirmed Beenie Man and Bounty Killer as an alternative of Swizz and Timbaland. However that cowl wasn’t posted by Billboard on its Instagram web page, so it seems the official cowl is identical one with out Beenie and Bounty on it.
“To our followers, whereas we’re honored that Verzuz made the quilt of Billboard, this could not have been potential with out Beenie Man & Bounty Killer who set an enormous tone for our viewers and represented for Jamaica, 🙏🏽🙏🏽,” he wrote. “Thank You Billboard for the acknowledgement however, we really feel this model of the quilt greatest represents THE VERZUZ EFFECT.”
Timbaland solely posted the model of the quilt that reveals Beenie and Bounty, so it appears extra of the criticism fell on Swizz however some did come the Virginia producer’s method, and Billboard was additionally slammed.
“The Dancehall one was in all probability probably the most entertaining and a recreation changer after that one they alter the format and so they didn’t make cowl can dancehall get some love,” one particular person commented on the journal’s Instagram web page.