Unhappy!” (stylized in all-caps) is a track by American rapper XXXTentacion from his second studio album, ? (2018). It was launched because the lead single from the album on March 1, 2018.[4] The observe was produced by John Cunningham, and written by XXXTentacion.[5][6] The track is XXXTentacion’s highest charting in america, peaking at primary on the Billboard Sizzling 100 following his dying on June 18, 2018.[7]

A music video for the track was launched posthumously on June 28, through his YouTube channel.[8]

Background[edit]

XXXTentacion started working with the producer for “SAD!”, John Cunningham, in January 2018 after a preview of an acoustic track was uploaded to X’s Instagram web page displaying Cunningham taking part in the guitar while X sung.[9] On January 11, 2018, X uploaded a gaming video to his YouTube channel displaying him taking part in the favored online game, PlayerUnknown’s Battlegrounds.[10] The intro to the video was a preview for “SAD!”[11] and X additional previewed the track a month later in a video on February 4, 2018, utilizing it for his intro, after hypothesis the track was titled “SAD n Low” following a mass quantity of snippets uploaded to YouTube. X went on to preview the track yet one more time in a YouTube video earlier than its official launch just a few days later.[12]

Launch and reception[edit]

On March 1, 2018, X introduced he was releasing two songs from his upcoming album ?, saying on Instagram “Dropping two songs from my album tonight at 12:00 am est, play them extra instances than you possibly can depend.”[13][unreliable source?] “SAD!” was launched on March 2, 2018, on Spotify, Deezer, iTunes/Apple Music and Tidal alongside “Modifications”.[14][15]

HotNewHipHop in contrast “SAD!” to the singles on X’s debut album, 17 as a consequence of its emo hip hop aesthetic, saying “As soon as once more, the younger Floridian is veering into emo territory — with a lo-fi synth string loop and crisp percussion, the melodic ballad showcases X’s ear for melody.”[16] XXL famous how the “upbeat instrumental” various from the lyrics that proven XXX “scuffling with melancholy and suicide over an ex-lover.”[17]Rap-Up additionally identified the “emo-melodies” that encompass the observe and spoke on the theme of suicidal ideas over an ill-fated romance.[18]

On Might 10, 2018, Billboard reported that the track was faraway from Spotify playlists after their newly enacted hate content material and hateful conduct coverage got here into impact.[19] Six days after the playlist removing, the track’s streams dropped 17 % per day in america on common.[20]

Chart efficiency[edit]

In america, “SAD!” debuted at quantity 17 on the Billboard Sizzling 100 within the week starting March 12, 2018, turning into XXXTentacion’s highest debuting and highest charting track within the nation,[7] gaining 66 million streams in 12 days.[21] The track later rose to quantity seven, making “SAD!” XXXTentacion’s first prime ten entry within the US.[22]

In the UK, “SAD!” was at quantity 33 by the midweek,[23][24] presumably turning into X’s highest charting track within the nation subsequent to “Jocelyn Flores“, which peaked at 39 and his second prime 40 entry.[25][26] The track formally debuted at quantity 26, turning into XXXTentacion’s first prime thirty within the nation.[27] “SAD!” reached the highest 10 in Sweden,[28] Australia,[29] and New Zealand.[30] It additionally reached the highest 20 in Eire,[31] and the highest 40 in Norway.[32]

“SAD!” amassed 10.Four million streams on Spotify on June 19, 2018, the day after his dying, breaking the single-day report for streams on the platform.[33]
Following XXXTentacion’s dying, “SAD!” reached primary on the Billboard Sizzling 100 on the week starting June 25, 2018, leaping from quantity 52.[7] He turned the primary act to earn a posthumous Sizzling 100 number-one single as a lead artist since The Infamous B.I.G. with “Mo Cash Mo Issues” in 1997, and total, the eighth soloist to have topped the chart posthumously.[7] It additionally reached quantity 12 within the Netherlands.[34]

Music video[edit]

Onfroy attends his personal funeral within the music video, which was launched quickly after his precise dying

The music video for Onfroy’s “SAD!” premiered at some point after his memorial service on the BB&T Middle on June 28, 2018. The video was written and “artistic directed” by Onfroy himself, and directed by JMP. Within the video, an older X attends the funeral of his youthful self. When X approaches the casket to have a look at his youthful self, the youthful X immediately returns to life. The 2 start combating within the church and out within the alley. Earlier than, throughout, and after the battle, a darkish determine speaks to X, asking numerous questions and advocating for a mind-set centered on love reasonably than hate. X defeats his youthful self and leaves him mendacity on the bottom in a totally white location. The video concludes with the phrases “LONG LIVE PRINCE X”. The video has over 120 million views on YouTube as of September 2019.[35]

Credit and personnel[edit]

Credit tailored from Tidal.[36]

  • Jahseh Onfroy – songwriting, composition
  • John Cunningham – songwriting, composition, manufacturing
  • Koen Heldens – mixing
  • Kevin Peterson – mastering
  • Dave Kutch – mastering

Certifications[edit]

References[edit]

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