Raju PP
Age: 36
Deal with: @techpp, http://techpp.com/
Month-to-month views: A million

For Raju, running a blog began a decade in the past, and inside a yr of running a blog he give up his IT job and began doing it full time. “By 2009, I give up my job. I knew it was a drastic change, however that is what I needed to do. So, I began by shopping for a website. There’s been no wanting again since,” says Raju. His web site — which focuses on client know-how, like smartphones, laptop computer, cell software, and tv — will get a couple of million web page views each month. “I knew that I needed to do that full time, however I don’t know what precisely obtained me to do that. Initially it was a one-man military, however in 2011, I had increasingly more folks becoming a member of the staff, since I had turned skilled by then,” says Raju, whose social media handles are equally participating. “After I began out, running a blog was thought-about a interest, however it has now develop into a correct trade. Bloggers are actually thought-about as a part of the media and numerous us are contributing to information dailies,” he explains. Inside one yr of beginning his personal web site, Raju might gauge the traction. “It simply picked up in a yr’s time and as soon as I realised that there’s good cash concerned, I checked out it in a different way,” he says. Nonetheless, it was not straightforward for Raju. “I didn’t begin running a blog with the thought of turning it right into a occupation. The entire concept of quitting my software program job and doing one thing like this didn’t go down effectively with my household. They thought that I had gone mad,” he laughs. However what’s the benchmark and does having an enormous following of motivation sufficient? “The variety of followers is just not precisely what inspire us. What does inspire us is the views and engagements that our articles get,” Raju says. Speaking concerning the future, he says, “We try to crack the video platform and a YouTube channel is the subsequent step,” he indicators off.

Vijay Raj
Age: 34
Deal with: www.msigeek.com
Month-to-month views: 1,20,000

Vijay Raj’s on-line journey started some 9 years in the past, with a know-how weblog specializing in end-user compute, suggestions, gadget opinions and have tales. “I wrote on enterprise tech specializing in Home windows, Cloud and different IT methods. As consumerisation picked up and the main target was transferring in the direction of cell units, I began reviewing cell units, software program and UX (consumer expertise),” says Vijay, who additionally blends his ardour for images with reviewing. “Whereas being an expert photographer, I additionally began reviewing units, principally from the digital camera standpoint. I additionally supplied suggestions to corporations on digital camera software program, processing and options. A few of the pictures I shot from telephones had been introduced throughout the product launches within the nation. I progressed to participating in common roundtable conferences with product groups from numerous corporations to debate their product, methods, give suggestions from the market and ideas for enhancements. So, the platform and my curiosity gave me a bigger attain,” he deduces. His web site registers shut to five,000 web page views on daily basis, however goes by means of a transition part. “These days, all telephones are related, with maybe only one function tweaked. Near 5-10 telephones are launched each week, with slight variations. So, there’s not a lot to evaluate. For this reason I shifted my focus to one thing that wants pressing consideration — writing about cyber safety. My present mission includes specializing in cyber safety consciousness initiatives, writing about suggestions/methods and trade protection in that space. I plan to drive a human-centred method to cyber safety. Only a few persons are writing about cyber safety and even the federal government desires to cyber safety startups to return to the nation. Therefore, consciousness is vital. I’m engaged on this mission and hopefully, ought to roll it out in a couple of days,” he says. Talking about his followers Vijay says, “It isn’t concerning the numbers, it’s the engagement ratio that issues. What additionally issues is whether or not you might be participating the appropriate folks and what number of of these persons are reaching out to you.”

Title: Lakshmi Rajan
Age: 41
Web site: TechRaman.com, Youtube: TechTamizha
Month-to-month views: Eight lakh (YouTube), two lakh (web site)
Subscribers: 1,88,890

Whereas Fb, Twitter, Instagram, SnapChat, and LinkedIn are rolling out video options, nothing beats YouTube. Lakshmi Rajan going past the running a blog and web site area. Lakshmi started his profession as a designer. He then started to running a blog and, then, YouTubing. “It’s been 10 years since I’ve been running a blog full-time, and now I’m on YouTube as effectively. The change wasn’t straightforward for me, since I don’t have a technical background, however it was a journey in self- studying. I additionally took steering from pals and the sblogging neighborhood. On the finish, it was ardour that saved me on the journey. As we speak, my weblog TechRaman is six years outdated, and has substantial views; the YouTube channel has shut to 2 lakh subscribers,” he says. What’s distinctive concerning the web page is that it’s in Tamil. “Regional content material will get extra traction today, so I made a decision to remain true to my roots,” he says. Talking extra about his foray into YouTube, Lakshmi provides, “Whereas I’ve been testing YouTube for a couple of years now, it was solely final yr that I took it severely, since that’s when regional video consumption picked up. Now, there appears to be no wanting again. YouTube is a democratic platform, which provides one direct reference to the viewers, be it appreciation or brickbat.” Lakshmi’s YouTube has round eight lakh views, and each month, his web site has shut to 2 lakh views. “The town’s running a blog neighborhood is small, however in comparison with different cities, it’s a educated crowd,” says Lakshmi. His recommendation to aspiring YouTube artistes is, “If you’re getting on YouTube, be passionate, select the area of interest you actually love speaking about, be constant and be affected person. Select your snug persona. YouTube is the final word large boss and you can’t faux it as a content material creator.” His focus stays on exploring the medium and connecting with a bigger viewers.

Title: Sandeep Sarma
Age: 25
Channel title: RevAtlas
URL: YouTube.com/revatlas
Subscribers: Over 35,000Month-to-month views: Over a million

This younger lad started expressing by means of know-how in his teenagers. “I began running a blog once I was 14, however discontinued it afterward. I’ve been into know-how evaluate for over 10 years. And now I’m completely into YouTubing,” says Sandeep Sarma. Talking concerning the text-to-video transition, Sandeep says, “I realised that the viewer desires totally different content material to devour. And when they’re commuting, they want one thing extra passive in getting content material, like listening to a video and even the audio. With knowledge turning into cheaper, extra folks have entry to the web.” Nonetheless, entry to YouTube doesn’t guarantee high quality and content material. “I’ve noticed that there’s a hole in high quality content material. Not many channels in India have high quality visuals. One other problem is that English content material is doing effectively, however regional YouTube channels will not be doing as effectively,” he factors out. Talking concerning the many subscribers he has, Sandeep says, “Subscribers and views are two various things. For me, it’s the views which are essential, and the views must be constant. That’s how we’ll know that the channel is transferring in the appropriate route.” Sharing his views on IT metropolis and its place within the YouTube world, Sandeep says, “Delhi most likely nonetheless ranks the very best, as there are a lot of manufacturers, and it will get simpler for bloggers and YouTubers to go to occasions. However if you happen to speak about innovation and progressive options, then the gang in Bengaluru is extra tech savvy, as are the viewers.” Sandeep’s focus at present is barely on YouTube and arising with progressive methods to have interaction with the viewers. “We’re increasing our attain and never simply prohibit ourselves to the Indian viewers,” he says.

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