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David Linton



THE LIVING LEGENDS FOUNDATION INC. Chairman DAVID LINTON despatched ALL ACCESS an open letter he’d prefer to share with the business. LINTON comes with an enormous background to talk to this delicate topic, together with:


At the moment PD at CLARK-ATLANTA UNIVERSITY Jazz WCLK/ATLANTA,  LINTON was beforehand CAPITOL RECORDS SVP/R&B Promotion & Advertising and marketing, ARISTA RECORDS VP/Black Music Promotion, ISLAND RECORDS VP/R&B Promotion, WARNER REPRISE RECORDS Nat’ Dir./R&B Promotion.


LINTON wrote:


After I learn that REPUBLIC RECORDS was going to get rid of the phrase “City” from their lexicon, I needed to chuckle and considered NY YANKEE Mgr. YOGI BERRA’s remark: “This looks like deja vu over again.” I imply it looks like we’ve been right here earlier than.


Nonetheless, then it was eradicating the phrase “Black” changing it with “City”, which led to the dismantling of Black Music divisions in a so-called effort to have one harmonious firm. Black executives fell for it too. Nicely, we all know how that turned out. For these with quick or no reminiscence, I’ll remind you later.


Let me return to the City phrase… How did we get right here? WBLS/NEW YORK legendary Program Director, the late FRANKIE CROCKER, was programming the #1 station within the #1 market, but MADISON AVE advert companies weren’t shopping for WBLS. If I recall one among my conversations with him, at one time they had been #1 within the rankings however like eighth in gross sales billing as a result of they had been perceived as a black radio station.


We might later be taught of the “Don’t purchase black” dictate amongst some companies. Previous to WBLS, Black Radio had a stigma about its viewers, based mostly on the type of adverts they ran (payday loans, jocks speaking jive, lease to personal firms, sound acquainted?). Nicely, WBLS didn’t have these sorts of adverts on the air. In truth their air personalities had been polished, didn’t yell at you however had been thought of “Urbane” (maintain that thought). Let’s not overlook that then WBLS was owned by a black firm, INNER CITY BROADCASTING owned by MALCOLM X’s former lawyer PERCY SUTTON.


Now, in a metropolis of eight million individuals at the moment (late ’70s to mid-8’0s) you couldn’t be #1 with simply black of us listening while you nonetheless had a number of retailers combating for that viewers. CROCKER neatly outlined his station as one interesting to an City viewers. City coming from the phrase Urbane which means “suave”, “refined” or “subtle.” His description of the music was City Up to date, which later was shortened to City. Thus WBLS performed modern music for an “Urbane” viewers residing within the NEW YORK CITY metropolitan space together with the suburbs. The co-opting of the phrase got here from music labels or business publications who cherished to re-define and classify issues. City sounded much less restrictive or provocative than Black.


Then white radio consultants picked up the time period and utilized it to their black formatted stations. The business took a phrase and redefined. As a Program Director it made sense however once I grew to become a label government it didn’t.


Brief reminiscence? Let me remind you. Black Music departments, later divisions, had been created to assist firms get into the black music enterprise. They delivered in a giant approach. Corporations gave black executives their very own little playground inside the firm so the rockers might rock and nicely, the black guys/women might do no matter they did and the 2 shall by no means meet besides in weekly firm conferences. However one thing occurred. These Black Music divisions had been churning out hits and delivering income. Conversely, the pop/rock areas weren’t delivering as huge of hits, and positively not as constant or quick because the Black Music divisions. One of many keys was the range of Black music.


Black Music Divisions comprised the entire music emanating from Black artists, R&B, Hip Hop, Gospel and Jazz, whereas the remainder of the corporate targeted on Rock, Various and so-called Pop songs. The time period “Pop” was at all times unusual to me because it’s quick for Widespread. As if the Gold (500Ok) and Platinum (1mil) models offered by music from the Black Music divisions didn’t signify reputation. The pinnacle of Black Music divisions had promotions, advertising, publicity, gross sales, A&R and another space wanted to efficiently signal an artist and ship successful to {the marketplace}. Most significantly, he/she had the autonomy to log out on budgets. Most occasions he/she reported on to the President of the corporate.


The success of those divisions was so plain that the title of President of Black Music was given to some, as a technique to promote them however hold them segregated. The Black executives had autonomy and even parity in salaries, employees sizes and, God forbid, price range sizes. So, the sluggish dismantling of Black Music divisions needed to occur however how? First you rename it, and inform the executives you need no limitations, we’re all the identical. But, we have now to name you one thing. Enter the time period City. This could additionally ultimately give license to anybody of any coloration contained in the label to handle the realm. This slowly started to occur after the dismantling of the Black Music divisions as the assorted departments, besides promotions in some instances, started reporting to departments headed by white executives who at all times thought they knew all music, together with black music higher than anybody else.


But, of all these black executives who had been operating these profitable Black Music divisions, solely a handful obtained a shot to run the entire firm. ED ECKSTINE was the primary at MERCURY in 1993. Some obtained imprints and titles, however ED was the final phrase. We now have to take MOTOWN out of the equation as a result of it was a black-owned firm. But it was due to MOTOWN’s success, black executives at majors obtained a shot.


Sure we had L.A. REID (ARISTA & EPIC) now at HITCO & SYLVIA RHONE (ELEKTRA) now at EPIC who broke some glass ceilings. JON PLATT is now essentially the most achieved Black government within the enterprise, and he’s earned each little bit of it. The unhappy half is there have been different JON PLATT’s who didn’t get the shot.


In order REPUBLIC loses “City”, I suppose it’s good, but it surely doesn’t excite me till I see some parity for black executives in operating not simply departments, however firms. They’re shiny sufficient, good sufficient and in the event that they want mentors, I do know the place they will discover them. THE LIVING LEGENDS FOUNDATION Inc. has been round for 29 years as a useful resource and advocate for Black Music professionals. The Board is comprised of these key Black executives from numerous fields who ran these departments /divisions, administered thousands and thousands of {dollars} in budgets, making music firms billions. We wish to assist protect the tradition we cultivated.


The true questions are what are they going name the Black executives now and can it result in actual equality, which within the music enterprise is management or is that this simply one other self-serving, really feel good second?





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