‘Hustle More durable, Hustle Smarter’ is out now.
50 Cent talks Lloyd Banks, Tony Yayo, Jay Z, Kanye West and extra in his new self-help ebook, Hustle More durable, Hustle Smarter. In an excerpt printed by HipHop-N-Extra on Friday (Might 8), the G-Unit chief shares why he believes Jay is “dissatisfied” within the Chicago native and opens up about his personal disappointments.
For starters, Fif particulars Jay’s transition from Roc-A-Fella Data frontman to president of Def Jam. The “main business improve” aligned Jay with Def Jam’s “preexisting superstars,” Yeezy and Rihanna.
“Not like when he was working Roc-A-Fella Data, Jay didn’t need to put in any work grooming them or investing cash of their careers,” Fif reportedly writes. “Def Jam had already accomplished that. It was like transferring into a completely furnished dwelling. And higher nonetheless, after he stopped working Def Jam, Kanye and Rihanna nonetheless noticed Jay as their boss. He acquired to take all that furnishings with him when he moved out!”
As for the notorious Kanye West vs. 50 Cent rivalry, Fif claims that he got here up with the thought and pitched it to West. The faux beef was truly a advertising and marketing scheme for West’s Commencement and Fif’s Curtis, each of which dropped on the identical day. Ultimately, Commencement offered just below one million copies in its debut week and Curtis moved 691,000 items.
“In the present day, promoting 691,000 items your first week could be thought of an enormous success, however on the time the narrative was that Kanye had soundly defeated me. After all he did beat me, however what the general public couldn’t see was that I’d nonetheless earned a serious victory.”
Interscope label head, Jimmy Iovine, didn’t care a lot concerning the gross sales battle however Jay was ecstatic that West received, Fif writes. “Jimmy Iovine won’t have cared about beating Kanye, however Jay-Z, who was the top of Def Jam on the time, rattling positive cared about beating me. Jay had been extraordinarily uncomfortable with my run in NYC for years. So he did every thing below the solar to verify he may beat me via Kanye. Jay took loads of pleasure in Kanye’s victory. I believe that’s one of many causes he’s so dissatisfied in Kanye at present.”
Later within the ebook, 50 admits that the “unfulfilled potential” of Tony Yayo and Lloyd Banks stays considered one of his “largest disappointments.”
Hustle More durable, Hustle Smarter marks the primary self-help information from 50 Cent since his New York Instances Greatest vendor, The 50th Legislation. His newest ebook presents a “distinctive, cutting-edge classes and hard-earned-advice.”