Harjeet’s hand was miraculously re-implanted by docs at PGI, Chandigarh in an operation that lasted eight lengthy hours. The Punjab Police, by means of this initiative was saluting not simply the bravery of SI Harjeet Singh however was additionally saying because of the docs and their group, for saving Harjeet’s hand, and his life.
80,000 policemen from Punjab modified their title badges to ‘Harjeet Singh’ and posted messages & photos on Twitter, Fb, Instagram and despatched messages on WhatsApp. Households and mates of the policemen adopted go well with. Messages poured in from police forces of different states too: Gujarat, Kerala, Andhra Pradesh, Haryana, Mizoram, Tripura, Delhi, Chandigarh and Uttarakhand. Extra are anticipated. “This has been the most important single day digital activation in Punjab’s historical past,” says Carol Goyal, Government Director of Mogaé Media who put collectively your entire initiative, with assist from Lowe Lintas. A particular #MeinBhiPunjabPolice movie has been individually created by Lowe Lintas to commemorate the Harjeet dedication occasion and will probably be launched quickly.
Earlier, on the weekend, Mogaé helped the Punjab Police take reside a ‘remembrance wall’ within the reminiscence of ACP Anil Kohli, the primary officer in khaki to succumb to corona, within the service of the state, and the nation. The wall, on www.inthelineofduty.in, co-created by Mogaé and ATechnos, has already attracted greater than 25,000 messages from India and overseas. “There may be plenty of lip-service however no actual seen appreciation for the police for the self-less job they’re doing, together with getting themselves and their households contaminated within the discharge of their duties. We’ve labored with the Punjab Police to create the required messaging in order that our heroes get their due when it comes to our gratitude”, provides Carol Goyal.
#MainBhiHarjeetSingh was amongst the highest trending on Twitter all day, peaking within the High 10 nationally. In fact, in house territory Punjab, it dominated Twitter all day.
Numerous celebrities joined the digital #MainBhiHarjeetSingh initiative all through the day. Gurdas Mann, Harbhajan Singh, Harmanpreet Kaur, Sunny Deol, Sidhu Moosewala, Honey Singh, Jaani had been amongst many others who stood as much as be counted for the Punjab Police.
“The police are our protectors, the docs are our saviours”, explains Goyal, “however in some way the required acknowledgement by society shouldn’t be coming forth in an organized form of method. The salute to Harjeet Singh, and the reminiscence wall for ACP Kohli are concrete and visual efforts at each inner communication to the drive that they’re treasured, but in addition present boards for his or her households, mates and admirers to affix the refrain of their reward”.
Mogaé Media has been working professional bono with the Punjab Police ever for the reason that lockdown began. A track with Punjabi singer, Sidhu Moosewala, for Punjab Police titled ‘Gwacheya Gurbaksh’, crossed four million views final month. “We’re creating new, extremely patriotic and rousing songs with main Punjabi singers and will probably be releasing them beginning this week. We at Mogaé are very pleased with the work we’re doing for DGP Dinkar Gupta and the Punjab Police. Our efforts have been massively supported by Wunderman Thompson, Lowe Lintas, NoFiltr, Rediffusion, The Mob and artistic folks like Harish Arora, all working professional bono,” provides Goyal.